The Consistency Protocol

The #1 reason people fail at Pinterest is they pin 50 times in one day, get burned out, and then do nothing for a month. Pinterest hates that. They want a slow, steady drip of content.

Frequency: How much is enough?

There is no magic number, but a "safe" effective range is 5-10 pins per day. This doesn't mean you need to write 5 blog posts a day. Remember:

• 1 Blog Post = 5 Pin Designs
• 5 Pin Designs = 5 Days of Content

Manual vs. Scheduling

You have two options:

1. Manual Pinning (Free)

You log in every day and pin.

• Pros: Free. You often get more "reach" because you are active on the platform (Pinterest likes real user activity).
• Cons: Content switching. It interrupts your day.
• Strategy: The "Toilet Break" method. Install the Pinterest app. Pin 5 things while you're... taking a break. Do it once in the morning, once at night.

2. Scheduling Tools (Tailwind)

Tailwind is the industry standard API partner for Pinterest.

• Pros: Set it and forget it. You can schedule a month of content in one hour.
• Cons: Costs money ($10-15/mo).
• Strategy: Use "SmartLoop" to automatically re-pin your best evergreen content once a year.

The 10-Minute Daily Workflow

If you want to do this manually (recommended to start), here is the checklist:

1. Create (5 mins): Use a Canva template to make 1 fresh pin for an old blog post.
2. Upload (2 mins): Upload to Pinterest. Add your Title & Description with keywords.
3. Link (1 min): Paste your URL.
4. Engage (2 mins): Scroll your feed and save 3-5 pins from other people to your boards. This keeps your boards active and signals to Pinterest that you aren't just a spam bot.

Fresh Pins

Pinterest algorithm update (2020/2021) prioritized "Fresh Pins." A Fresh Pin is a new image for a URL. Re-pinning the same image over and over has diminishing returns. Action: Always create new graphics. Don't just spam the same image 100 times.

In the final chapter, we'll look at the numbers—how to know if any of this is actually working.